The Problem with the MSM: An Illustration
Some ultra-sensitive folks in the mainstream media have interpreted the blogosphere's criticism for them as a critique on reporters alone.
And it's not.
Nor is it a critique about the editorial boards who unfairly bear most of the right-wing's attacks.
In fact, the real problem starts at the very top. The two dominant newspapers in the state, the Courier Journal and the Lexington Herald-Leader, are owned by huge corporate conglomerates, Gannett and McClatchy, respectively. Conglomerates that seem to put the bottom line well above the core principles of good journalism.
This is a trend that is all too familiar recently. In fact, the final season of the critically acclaimed HBO TV series "The Wire" recently focused on the challenges facing the newspaper industry.
Just last week, these two conglomerates announced huge cutbacks, which will dramatically affect operations at the Courier and Herald in the long run. In the meantime, these papers suffer from stiff competition with TV news, and now, especially, the Internet and the blogosphere, to where more and more younger readers are turning to get their news and information.
The reaction of the Herald and the Courier?
It should be to support their remaining reporters and produce a news product that is superior to what anyone can get on the Web.
Unfortunately, too often, the choice is to focus on hype, sensation, and innuendo, which I believe will only turn more people away.
I've already opined about how the MSM's coverage toward the Beshear Administration has been distorted to emphasize sensationalism and has tried to create scandals where there are none.
But let's take a more recent example of its failure to prioritize news that is truly important.
Early last week, one of the Herald's smartest and most veteran reporters, Art Jester, uncovered a crisis transpiring in the national student loan industry. Many state programs were going under, and Jester discovered that Kentucky's student loan program was threatened as well. It was possible that 110,000 Kentucky students would have to go scrambling to find loans on the private market, and many thousands of them would likely fail to be able to attend classes this fall.
In prime newspaper position, front page, top of the fold, the Herald ran his piece with the banner headline, "Student Loan agency to run out of money," Great article, and, of course, it was a scary, bad news piece about government problems that the MSM loves to run.
But then something really positive happened. Governor Steve Beshear solved the problem. In a way that not only ensured that every student who wants a loan can get one, but also with an investment vehicle that will get the state a better rate of return than it typically does in the marketplace. Jester, of course wrote a great piece on this, and gave Beshear due credit.
But where was the follow-up piece to the front-pager that probably scared thousands of families?
It was buried on the bottom of the city-state page.
What got the front page, top-of-the-fold treatment?
"Police to Ticket Cars on Lawns During Game Day."
To be fair, the Courier placed Nancy Rodriquez' excellent piece on the same issue where it belonged, front-page, top of the fold.
And also to be fair, this morning the wise Herald editorial board gave credit where credit is due. As did their counterparts at the Courier.
But the Herald placement represents a more common trend--the MSM insulting the intelligence of the average reader and de-emphasizing news that really matters in return for sensationalism that they think will sell more papers.
In my opinion, it is a self-defeating policy which will hasten the demise of the newspaper business.
And that's too bad.



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